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life on the edge of cool

Why have you got a blog?

This is a fantastic article and one which YOU should read. We often get asked ‘should I start a blog’? and when we say why? or what do you hope to achieve? we are met with a blank stare. That’s why instead of us all starting a blog we ganged together. This way we have a varied amount of angles and more importantly blog every day at all times of the day keeping the space fresh. So many people have a blog with two subscribers and post once a week – why not just email your two friends?

(From Bit Rebels)

Blogging has become a mainstream form of self-expression. It is also a great way for businesses and brands to get their message out to their customers. If you want a detailed review of a product or would like to learn the latest trends in design, for example, you can search the Internet and find the best articles written by bloggers all over the world. Like most social networking platforms, there are more and more people interested in creating blogs, whether it be for personal or professional use. You can check out some of the statistics here and you will see that there are about 150 million active domains for blogs.
I know a lot of people have been very successful with blogging, while others are struggling to get their blogs noticed. I have heard some people say that there are secrets you need to learn in order to be successful at blogging. In my personal opinion though, I disagree. I feel that there is no real secret to blogging, although there are some questions that you might consider asking yourself before taking the plunge into the wonderful world of blogging. Blogging may seem simple, but it requires a lot of your time and effort so before you take the first step, ask yourself these 5 questions.
1. Why am I doing it? This is the most important question to ask before you setup your blog. You will need to set goals about what you want to achieve. Many people fail to see the importance of creating a master plan at the beginning of their venture. Setting goals will allow you to measure your success and benchmark your progress. Once you have determined your goals, it will be easy for you to manage and plan your content. 

2. Who will listen to me? The second most important question to answer is who will your audience be? The only way you can be sure that the message you send is relevant is by making sure you are targeting the right readers. These are the people who will be receptive to your posts. 

3. What platform will I use? This question is important because you must be able to sustain your blog in order for it to become successful. Will the platform you choose make it easy for you to post? Do you understand which plugins to use? Do you have basic knowledge when it comes to creating and editing the HTML and CSS codes inherent to the platform you’ve chosen so you can enhance and optimize your site? 
4. How many times should I post? Some bloggers make the mistake of creating a blog and then publishing a post right away, without having a content plan for the next post. As we all know by now, content is key to the success of any blog, and making sure you have a plan or strategy well in advance can really help you churn out quality materials every time.

5. How will I promote my site and measure its success? Once you have everything covered and your site is finally ready for launch, you will now need to make sure you know how you will get your blog noticed by the world. This is a very tricky process and will take a lot of patience and commitment on your part. Not only do you need to promote your site, but you must also know what metrics you need to have in place to measure it against the goals you have established at the beginning of your endeavor.
Blogging requires a lot of commitment, time and sacrifice. Make sure you answer all these 5 basic questions so you will be able to see the fruits of your labor!


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