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FASHION: Kwab Asamoah opens ‘Kustom Looks Clothier’ in Accra


Award-winning US based Ghanaian designer, Kwab Asamoah has finally opened his first shop in Accra. Kustom Looks Ghana, located inside the A&C Mall in East Legon, has been opened to the general public to allow them enjoy top class handmade suits and garment made not for just anybody but their body, as the clothier’s tagline implies.
As the President and CEO of Kustom Looks, Kwab Asamoah is the tailor to some of the most prominent African American political and business leaders in the Washington area. He has managed to create a stellar reputation in the fashion industry that has his competitors taking notice. In less than six years, he was able to expand a meager custom apparel business operating from his home to a thriving and dynamic fashion corporation. Today, his all-natural hand tailored custom suits, manufactured in his exclusive Bangkok factory, start at $695 and can range upward of $3,500.

His loyal clientele numbers in the thousands around the world and include national politicians, broadcasters, ministers, athletes, head of states, and business professionals. In 2010 he was awarded the Entrepreneur of the Year Award for his outstanding contribution to the business and fashion industry.

According to Kwab, Kustom Looks Ghana will operate in the same manner as in the US. Clients will be able to select from 3000 fabrics that will be available to them from Italy, Switzerland, Hong Kong, and the UK. The items will still be manufactured in the Bangkok factory and shipped directly to Ghana. All items will be individually hand sewn and customized to each person.

He adds that he is trying to capture the same market in Ghana as in the US; that is, the working professional who values quality and fashion. “There are numerous individuals who travel outside of Ghana in order to purchase high quality garments. Our goal is to circumvent this process by opening a store directly in the country. So hopefully these individuals will not have to travel outside of our country in order to find quality clothes.”

Kwab is currently in Accra and available to take measurements and orders from shirts to suits, and other accessories for both men and women. According to the designer, Ghanaians should expect high end fashion at an affordable price. “They should expect the highest quality product made with the best workmanship coupled with excellent customer service.”

Via Jamati

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