Excuse Me……

life on the edge of cool

25 Years of Def Jam

Where does time go? We were just talking about 20 years since Blue Lines by Massive Attack, but this is way way bigger. Back in the dayz When rap was fun and the social commentry was simply about having a good time (I know WTF) to the endorsment of brands such as ADIDAS to the Booming System. Def Jam you have come a long way. To this end we need to celebrate and what better way than a phat book with some great quotes and unseen photo’s….
Although we don’t have the book in the office (hint) there are some great early press pieces including this from the NY Times:

A quarter-century after being founded in an NYU dorm, the record label Def Jam remains relevant: On August 8, it will co-release Jay-Z and Kanye West’s Watch the Throne, probably the most hotly anticipated rap album of the year. Def Jam’s rise to such pop �prominence was gorgeously scrappy, and it’s told in a gorgeous scrapbook called Def Jam Recordings: The First 25 Years of the Last Great Record Label, which lands on coffee tables next month. Written by Bill Adler, the label’s original publicist, and Dan Charnas, it weaves an oral history through an array of album covers, concert flyers, and

Read the full NY Times piece HERE

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